pogoism

Yesterday saw the UK’s first live TV advert. It aired on Channel 4 at 8.10pm, during Come Dine With Me, forming part of Honda’s latest campaign, “Difficult Is Worth Doing”.

Shot in Spain, the three minute advert showed a group of skydivers jumping out of a plane, and then forming the letters H, O, N, D, A mid-air, before disbanding. At one point, during the formation of N, it looked as though it might all go wrong, but other than that everything about it was seamless, from the weather conditions to the sound to the engineering. Truly a spectacular advert.

According to the Guardian, the advert was also remarkably cheap to make:

The entire budget, from sandwiches and fuel for the planes through to the airtime on Channel 4, is understood to have been around £500,000.

The advert boosted Channel 4′s ratings in the timeslot, with an estimated 2.2 million viewers tuning in, an increase of about 8% compared to normal. 

Here’s the advert in all it’s glory: